NEW BOOK: This Could Be Everything. For anyone who wants to make their tomorrow better than today.

"Susanne has distilled decades of experience into a clear and practical roadmap for anyone who wants to feel better, communicate more effectively, and lead others with greater impact. This book belongs on every executive’s desk."  - Chris Dutton, Founder of The CEO Magazine Global, Partner of Virgin Unite, and Ambassador of Children’s Cancer Institute   In This Could Be Everything, executive coach Susanne Biro takes you beyond outer success into the real inner work of leadership; becoming the person your life and work are asking you to be. Drawing on psychology, neuroscience, and two and a half decades or coaching top executives, she offers a path to: Become free from thoughts that limit your confidence and joy Access clarity and creativity when it matters most Build deeper, more meaningful relationships Achieve results that reflect your highest aspirations Both a wake-up call and a roadmap, This Could be Everything shows you how to build the one thing harder to build than the business — yourself — and make tomorrow better than today. Buy on Amazon "The difference that makes the difference in both leadership and life lies in what we do on the inside. A book every executive must read."- Nancy [...]

By |2026-01-15T09:58:15-08:00January 15th, 2026|
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CU Insight: Perspective. Performance. Parting Ways. Three Times a CEO Needs an Executive Coach

As a CEO or EVP, the question of whether to retain or let go of a senior executive can be one of the most difficult decisions you face. Their performance impacts not only your bottom line but also your organizational culture, team morale, and long-term success. This is where an executive coach becomes a critical resource. Whether you need to elevate a leader’s performance or confirm that a transition is inevitable, coaching provides clarity, direction, and actionable insights. Leadership is a lonely place. The challenges you face require a level of focus, resilience, and perspective that few people understand. An executive coach is uniquely positioned to help you—and your team—thrive. Below are three key scenarios where coaching is not just valuable but essential.   A trusted perspective: The personal trainer for your leadership Even the most accomplished leaders need someone who can offer objective insights and help them navigate the complexities of leadership. Just like a personal trainer enhances your physical fitness routine, an executive coach sharpens your leadership skills and ensures you remain on track. As a CEO, you likely have a strong vision and strategy, but the day-to-day pressures of running an organization can cloud your judgment. An [...]

By |2025-01-10T08:44:44-08:00January 9th, 2025|
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The Role of CEO in an Unsettled World: A Call to Re-Imagine Leadership

The tragic loss of Brian Thompson—CEO, father, husband, and human being—has sent waves of shock and grief throughout the business community. His death is a personal tragedy for his family and loved ones, and it serves as a profound moment of reflection for leaders everywhere. It reminds us that leadership, while essential to progress and innovation, carries an immense weight—both seen and unseen. The Expanding Expectations of CEOs The role of the CEO has always been demanding, but today, it exists within a far more complex and challenging landscape. CEOs are no longer tasked only with driving profitability and acting as the public face of their companies. They must also: Deliver consistent financial results amid market volatility. Navigate rapid technological advancements and societal change. Champion environmental, social, and governance (ESG) initiatives. Build trust with a skeptical public. Safeguard their organizations and themselves in an increasingly unpredictable world. The Human Cost of Leadership In my work with senior executives, I often hear about the personal toll of leadership. Many describe their roles as isolating and overwhelming, marked by relentless demands, constant scrutiny, and the erosion of privacy. Family relationships can strain under these pressures, and now, we face a stark and [...]

By |2025-01-31T16:39:02-08:00December 7th, 2024|
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FORBES – Beyond AI: The Power of Reputation, Relationships and Human Connection

As leaders and professionals, we often face a complex dynamic: being too hard on ourselves or letting ourselves off the hook too easily. This internal struggle can strip away joy, ease and true connection while allowing poor behavior and bad habits to flourish. Our inner critic constantly tells us we’re not doing enough, not good enough or not achieving fast enough. This self-judgment robs us of presence and keeps us trapped in a cycle of dissatisfaction. We forget we’re human, not machines. Left unchecked, our inner critic drains us of joy and our ability to connect deeply with others—two essentials for a fulfilling life. On the other hand, we can also be too easy on ourselves, neglecting exercise, rest and self-reflection. We push work ahead of family and friends, only to feel resentment for our choices. We indulge in poor habits—overeating, drinking, mindless scrolling (or worse, porn and illegal drugs)—to avoid feelings of disconnection. There’s a popular message today: “I don’t care what others think.” But that’s not only untrue, it’s dangerous. As humans, we are social beings. We thrive in community, camaraderie and connection. Without these, we starve emotionally, which can lead to darker paths—addiction, loneliness and isolation. The [...]

By |2024-11-01T08:53:52-07:00November 1st, 2024|
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Navigating the AI Revolution: A Leadership Journey Towards Humanity and Relevance

“The Daily Show reported recently that scientists in Japan had invented a robot that can recognize its own reflection in a mirror. ‘When the robot learns to hate what it sees,’ said Jon Stewart, ‘it will have achieved full humanity.’ ― Steven Pressfield, Turning Pro The rapid evolution of AI technology presents us with a paradox. On one hand, it offers unprecedented opportunities for innovation and efficiency. On the other, it challenges us to keep pace with its advancements, ensuring our skills, our businesses, and indeed our very sense of self, remain relevant and in demand. Amidst this tsunami of change, one truth stands clear: the future we are steering towards will reflect our inner selves. The creations of today, powered by AI, will amplify our beliefs and values like never before, at a velocity that history has not seen. It is within this context that I invite you to engage with a conversation that transcends the immediate challenges of technology and touches the core of our leadership ethos. Steven Bartlett, in his podcast The Diary of a CEO, hosts an enlightening dialogue with Mo Gawdat, a luminary in the realms of technology and human happiness. Mo's journey—from spearheading innovation as Google's Chief Business Officer to exploring [...]

By |2024-04-25T09:55:29-07:00April 25th, 2024|
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The Power of Language: A Key to Effective Leadership and Influential Organizations

Language is a beautiful thing. It’s far more than just a tool for communicating, but a magic wand that shapes our view of the world and how others perceive us. It’s a vehicle for expressing thoughts, emotions, and values – and it’s at the core of all human connections. There is a fascinating connection between language and leadership, and how the power of words can shape the course of teams, organizations, our world. Let’s explore. As leaders, our choice of words can do wonders. It’s more than just sharing information, it’s a chance to inspire and motivate our teams, fostering a dynamic, positive, and productive work atmosphere. Our words carry weight, instilling trust and confidence. Conversations become chances to influence, connect, settle disputes, and effectively convey our vision. One concept that beautifully highlights the influence of language on our minds is Neuro-Linguistic Programming (NLP). In a nutshell, NLP is a set of tools and techniques that allow us to understand how our minds work and how we communicate with others. It provides insights into our patterns of thoughts, feelings, and behaviours and offers strategies to make positive changes in those patterns. The term ‘Neuro’ refers to our brain and nervous [...]

By |2024-01-18T08:10:23-08:00June 8th, 2023|
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FORBES: What Are You Focused On? How Your Thoughts Impact Your Future

As published in Forbes We create the world as we are. In a very real sense, you create in the external world whatever you focus on internally. Thoughts of lack create lack. Thoughts of problems create a life filled with problems. Thoughts of possibilities and solutions create new ideas, energy, possibilities and solutions. You can decide to focus your thoughts on the issues of the day or on the faults of others, and many do. If you are often disappointed, frustrated and angry, this may be why. Focusing only on the present situation or the shortcomings of others is a terrible way to live, but because so many people are doing this, it can seem normal. This is the antithesis of leadership. You can decide to focus your thoughts on things that happened to you in the past or on your own faults, but to do so is to be completely self-absorbed. Focusing only on yourself, you will interpret everything that happens as being about you. If you are easily jealous, hurt or offended, this may be why. This is another terrible way to live. I know because I spent years doing exactly this. Alternatively, you can choose to focus [...]

By |2022-09-15T08:57:59-07:00September 1st, 2022|
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Forbes: Leaders, Dreaming Matters.

As published in Forbes. If I could impart one idea that would have the greatest potential to advance you and your future success, it would be this: Master the ability to dream. Now, I know this sounds light and fun. Perhaps even easy. It isn’t. The ability to dream is a discipline, and it is one that few of us are actually good at doing well or consistently. First, let me define what I mean by dreaming: the ability to focus your thoughts on ideas that give you energy. It is the skill of keeping your attention for an extended period of time on an outcome you want to create, often in the absence of any evidence that its realization is even possible. Dreaming is the ability to see in your mind’s eye a positive future and glimpse the realization of that future, and to experience the feeling of the dream’s realization along the way, such that the accomplishment of the dream is merely another rewarding moment in a long series of rewarding moments. Unfortunately, many of us have a hard time focusing our thoughts. Sure, we can think about an outcome that we want to occur — a successful [...]

By |2022-05-12T13:03:18-07:00May 12th, 2022|
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The Real Work Required for Exceptional Communication

We often believe we must become something other than who we are in order to lead and communicate with power and presence. We do not. We need only to become fully ourselves. This sounds easy, except it isn’t. This is where the real work of leadership development exists: to know ourselves, accept ourselves, and our reason for being - our dreams, purpose and values. Then, we must have the courage to live our lives accordingly, to create the world we intend, and when challenged, criticized, or mocked, to stand firmly in our resolve (and often alone). Being fully one's Self - the best, highest version of ourselves - is power, strength and presence. And, exceptional leadership communication that engages, connects, aligns, and moves people to act, results. Here is an example

By |2022-04-15T08:23:37-07:00January 15th, 2022|
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CU Management – Leadership Matters: How We Build and Break Trust

As published in CU Management. Practice these leadership fundamentals to consistently convey your intentions, competency and reliability. Although many of us have had to deal at some point with a senior manager who seemed to lack morals, empathy or sincerity, the majority of organizational leaders are not compulsive liars and cheats, out to pull one over on the rest of us. Most leaders are healthy, well-adjusted adults who have invested greatly for the opportunity to contribute to their chosen profession and industry. They are often highly educated, competent and want to do the right thing. They are you. Why, then, does a lack of trust plague so many professional relationships, teams, departments and organizations? As we work at leadership level, we might notice that we still have these kinds of thoughts: “He is so frustrating to deal with.” “I don’t like her.” “We can’t count on the sales team.” But what we are really saying is that the person or people involved have not fulfilled some necessary level of trust: “He is so frustrating to deal with because I don’t trust him to follow through.” “I don’t like her because I don’t trust that she has my best interest at [...]

By |2020-10-19T08:34:42-07:00October 19th, 2020|
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