About Susanne Biro

Susanne Biro is a co-founder of Syntrina Leadership and a Master Executive Coach. Susanne has worked with senior-level leaders in some of the largest credit unions in the nation and companies across many industries internationally. Whether coaching one-on-one or authoring, designing, and delivering leadership development programs, her passion is the same: to help senior leaders at credit unions reach their next level of personal, professional, and leadership mastery.
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FORBES – Joining The Executive Ranks? Begin with the end in mind.

As featured in Forbes. Beginning a new executive role is exciting. It can also be daunting and overwhelming, with so many people to meet and things to think about, prepare, do, and achieve. The role begins as soon as your position is announced and everything you do from that moment on communicates and has a significant impact. Your first three months are critical. Get these early days right and the positive momentum you establish can do a great deal of work for you, making everything that follows that much easier. Get distracted and fail to think through who you need to be, the relationships you need to build, the communications you must have, and the culture you must live and foster, and this important first impression opportunity is lost. If you are beginning as an executive (or simply want to be more effective in the role you currently hold), take pen to paper and answer the following questions. Then, place your answers where you can see them daily and schedule time to review your progress weekly. What kind of leader do I aspire to be? Who do I want and need to be to foster the ideal culture and to [...]

By |2022-08-08T11:48:01-07:00April 8th, 2020|
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The Secret of Exceptional Coaching

I have spent the better part of the last 19 years teaching mid-to-senior-level leaders how to more effectively coach for performance. My clients have included thousands of successful men and women in some of the world’s best organizations. These talented professionals have advanced degrees, upwards of 40 years’ of leadership and management experience, and sometimes even advanced coaching certifications. Many consider themselves to be highly skilled at coaching. Some are, most are not. It is not that all of these exceptional men and women do not understand what great coaching entails. Having asked thousands of leaders in many parts of the world to tell me about their own personal best coach—someone who had a profound and significant impact on them becoming the person and professional they are today—I know they understand it well. Some tell me about their mother or father, a grade school math teacher or football coach, a first boss, or, better still, their current supervisor (although I hear this less frequently than I should). When I ask them to tell me about the character of their own best coach, the relationship they shared, and if there is something that this coach did or said that they still [...]

By |2020-03-06T01:55:16-08:00March 5th, 2020|
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The CEO Magazine – Up Your Mental Game For Your Strongest Business Year Ever

This article first appeared in The CEO Magazine 2019. Up your mental game for your strongest business year ever When stress builds it becomes harder to relax and enjoy your downtime. It’s time to take back control of your thought processes so you can raise your mental game. A number of clients have recently shared that last year turned out to one of the hardest. Whether their situation involved a merger, an acquisition, a significant restructure, a new (and much bigger) job, and/or a significant family illness or loss, it seems that many today feel that life is becoming more challenging and complex, and that fulfillment and success are more elusive than ever before which impacts your mental game. I feel so anxious on Sundays. Why did I spend my entire weekend ruminating over that conversation? Why do I struggle so much in being present at home? I am not sure I am having fun anymore. During the course of a single day, we each handle countless relationships and tasks, and then judge ourselves ad nauseam. We might feel grateful for a special moment we enjoyed with our partner, be excited we won the big deal, and feel on top [...]

By |2020-02-06T13:09:02-08:00February 6th, 2020|
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FORBES – Become A Better Communicator: One Simple Change That Changes Everything

As published in Forbes.  Listen to others speak, and one of the first things you will notice is how often people use words like “we,” “you,” “one” or “they” when they are really talking about themselves. For example: We are getting frustrated … You try to connect with millennials, but … If one hasn’t bought into the idea, then … They might not trust him … One of the smallest and most powerful changes we can make to significantly improve our communication is to replace these four words with “I”: I am getting frustrated … I try to connect with millennials, but … I have not bought into the idea, so … I don’t trust him … This one simple change changes everything, and it has a big payoff. When I speak from my own experience, my listener(s) experience me as more authentic, transparent and, often, trustworthy, all qualities we seek and expect from those we work with and through. Using “I” creates more trust because it actually is a more honest way to communicate. When I use the word “I,” I no longer get to hide behind vague identities like “one.” Instead, I immediately take ownership and accountability by [...]

By |2020-01-29T12:01:48-08:00January 29th, 2020|
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Keynote At Pebble Beach: The Inner Game of Executive Leadership

In November of 2019 I gave a keynote to 40 CEOs of some of the largest credit unions in the United States. The #1 and #2 “Best Places to work” in the entire nation were among them. The event was held at the beautiful, world-class Pebble Beach. What I shared with this audience, I will now share with you. You are a success. You have reached the pinnacle of success. You are a C-suite/executive-level leader of a value-based organization that serves thousands, no doubt positively impacting many more people in the communities and businesses in which you operate. Well done! It is extremely important to your future leadership impact and success that you really accept this acknowledgement. Why? Because what you do inside of yourself you will do with others out there. If we cannot acknowledge, validate, and champion ourselves, we simply can never do this well for others. In your role, it is imperative that you easily and frequently acknowledge, validate, and champion those in your care. Nothing could matter more than you feeling good. And by good we mean whole, loved, enough; valued, seen, recognized; alive, excited, inspired… Why? Simply because your life matters. Because you feeling good [...]

By |2022-03-10T16:08:19-08:00December 1st, 2019|
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FORBES: Artistic Unity – How To Radically Improve Your Leadership Communication

As published in Forbes. The human mind wanders. A lot. Almost a decade ago the Harvard Gazette reported that 47% of the time we are thinking about anything and everything other than what we are actually doing! In 2014, TIME reported that the average attention span, thanks to advances in technology, topped out a whopping eight-seconds, citing the attention-grabbing headline, You Now Have a Shorter Attention Span Than a Goldfish. However, apparently (but not surprisingly) many of us were too distracted to register these findings, as two years later they were reported again by the New York Times. Clearly, our monkey minds are alive (and not entirely well).  Mindfulness, which might be best defined as the ability to give our full attention to what it is we are doing, is now billion-dollar industry! This October, Europe hosted its first conference focused on how we can best incorporate mindfulness into our organizations, but I digress. With our minds so easily distracted and the pings from our “smart” phone only making matters worse, it is no wonder we misinterpret, misunderstand, or completely miss entire communications we ought to have received. It is also why others fail to act upon the vision, values, [...]

By |2021-08-12T14:31:36-07:00November 12th, 2018|
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FORBES: The Moment Of Leadership – Maturing Past Our Desire for Direction and Validation

As published in Forbes We all want to be successful, to win the approval of others and to be chosen for those limited, top, coveted positions. We work hard to become educated, accomplished and known as the best. Unfortunately, the older we get, and the more we move up the organizational ladder, the more elusive and harder to define real success actually becomes. To make matters worse, there is no sure path to achieving it, even if we could clearly define it for ourselves. Senior leadership is daunting, and for those who have risen through the ranks by being chosen, arriving at the executive level can be quite a shock, an uneasy feeling of being untethered and the illusion of an ultimate authority who could offer solid direction, validation and approval nothing but an immature desire. “Tell me what you want me to do.” “Why am I not getting any direction, acknowledgment or validation?” “I don’t know what ‘they’ want!” The transition to the executive realm can be compared to the transition to parenthood. Although we are not all parents, most of us understand the analogy. I remember the first day I was alone with our newborn son. My husband [...]

By |2021-06-28T20:18:38-07:00October 28th, 2018|
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FORBES: The Thrill of Seeking Mastery

As published in Forbes. Photo credit: Lori Ann Hansen Photography As a senior leadership coach, I am a human behaviorist, an avid reader and a life-long student. I know that working on myself is a critical requirement for effectively helping others. I would like to tell you that this work has always come naturally and easily to me and that I have been a willing and eager student of myself, but that would be an outright lie. Only a decade ago, I recall telling my professors, who had strongly encouraged me to visit the on-staff counselor, that although I was certain that kind of professional help was needed by my classmates, I myself did not require it. I am sure they struggled to keep a straight face. The irony now is not lost on me. Here I was completing my master’s degree so I could advance leaders by having them look at themselves and how they interact, react and impact others, while I was unwilling to do the same. Worse, I actually believed I had no personal work to do. Now, that is the definition of arrogance. Today, I still struggle to master myself in terms of my inner thoughts and [...]

By |2018-02-06T00:00:36-08:00January 17th, 2018|
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FORBES: More Humanity. Not Less.

As published in Forbes. Every true act of leadership has only one purpose: to make life better. As such, leadership is rooted in our humanity. It is curious then that so often we hide ourselves within a professional mask of what we think we ought to do and be, only to lose connection, both with ourselves and the people we are meant to serve. When we approach leadership, human “resources,” recruiting, coaching and professional development via mechanical methods, we generally miss the mark entirely. There are a lot of good leaders today. However, too often they lack the one quality that would make them truly great: their humanity. You see, being human is hard. Perhaps the hardest thing we ever do. After all, we seek leadership positions to fulfill our desire for power, control and authority. Yet to be human is to be weak and vulnerable, something most of us fight against our entire lives (and why we love superheroes, as they allow us, if only briefly, to escape our very limited human form). We don’t really understand the power of our humanity until life forces us to our knees, generally through challenging events like job loss, divorce, aging, illness [...]

By |2022-06-14T10:15:53-07:00December 20th, 2017|
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TEDx Talk: Leadership. Lessons Learned in a Barbershop

My TEDx Talk, a tribute to my beautiful mother, Elfie Biro (1945 – 2007).Years ago I wrote this post for my mother to capture all I learned about business by working in her barbershop. She loved it! I am so glad she got to read it before she died. I am certain she would be over-the-moon to know that her lessons continue to live on in me and in the work I do with senior level leaders. I sincerely hope you enjoy this talk and that it reminds you that love is power. May you journey well. With love, Susanne.

By |2017-12-18T12:14:04-08:00December 17th, 2017|
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